An Aladdin’s Cave of heirloom pieces, ALICE by Alice McCall is a mystical, magical line of curated keepsakes designed to be collected and passed down with love. Paying homage to decades past, we honour the art of dressing, empowering women through strength in femininity. Intrigued by the experiences had while wearing our garments, our ethos is grounded in quality and longevity.

The label is the collaborative vision of lifelong friends Alice McCall and Sophie Marquart, who harness the power of their sisterhood and unite their talents to create investment pieces with retrospective inspiration.

Pictured: Alice McCall and Sophie Marquart